Creativity and Innovation Model by Planet Innovation Pty Ltd â€Æ

Question: Describe about the Creativity and Innovation Model by Planet Innovation Pty Ltd. Answer: Introduction: Define the problem The report is basically discussed about the use of creative and innovative models within an organization. In this report, a company named Planet innovation Pty Ltd. has been targeted for the analysis. Creative designing techniques help in developing a more innovative solution for a complex situation that is rather difficult to be resolved through normal course of action. The present report, in this regard, aims to integrate Creativity and Innovation model in a real life challenge faced by organizations (Creative education, 2016). For this purpose, the report provides a critical analysis and examination of business challenge faced by the Planet innovation Pty Ltd of meeting customer expectations through continuous innovation. The report explores idea generation methods and techniques that can be used by the organization for appropriately defining the problem faced and generating possible ideas for its resolution. It also describes various methods that can be used for evaluating and im plementing the idea generated for developing the possible solutions for the problem in context (May, N.D.). At last, the report also provides a reflection on the strengths and limitations of the methods used in the project for resolving the problem identified. Analyzing challenge in Planet innovation Pty Ltd. through application of Applied Creativity Innovation Exploring Innovation Challenge of Planet Planet innovation is capable and continuously growing company of technology design. It is famous in designing of products for biomedical, clean-technology, industrial and commercial market. The company is currently emphasizing on becoming more customer focused through designing more innovative solutions to expand its market share. The main innovative challenge faced by the company in this regard is the new hearing solution app made by the company. The company developed a hearing aid system as a smart phone app and a Bluetooth-enabled programmer named Incus. This app was for those people who have hearing loss. With the help of this app, the patients do not need to meet face to face with anyone (Financial review, 2016). Problem faced by the company can be defined most appropriately through the integration of creative-problem solving approach. As per the creative-problem solving approach, the practice of innovation in todays competitive marketplace is not only about developing new produ cts and services for the target customers but involves implementation of new ideas to meet untapped customer needs. In this context, the problem statement for Planet can be defined as arising of innovation challenge for developing new strategies in order to design new app that can become an integral part of Australias innovation system. The company has to continuously drive its innovation efforts so that it incorporates emerging technologies in designing of such useful products for patients (Planet, 2016). Innovative companies like Planet have to constantly innovate for identifying effectively the future needs and demands of the customers for staying competitive. Thus, the main challenge that exists before Planet in this regard is to identify the unknown needs and desires of its customers, patients through implementing the right ideas and then take consecutive action for developing innovative solutions. The main focus of the present report is to explore and discuss creative thinking strategies for developing the most effective solution for Planet to sustain innovation in its workplace (Planet, 2016). Mind mapping techniques of Planet There is a famous techniques named mind mapping techniques for the organizations. This technique was created for the organizations so that they can generate new ideas for the business. Definition Of mind mapping: The process of mind mapping refers to come up with new ideas that branch out from the central idea. It is basically a geographical representation of to sum up the organizational information for the innovation. The mind mappings consist of six hats in different colors for effective thinking (Tonybuzan, 2016). The first one is blue managerial hat whose role is to manage and direct the thinking process. Second one is white natural hat whose role is to collect the data and information regarding to the thinking process. Third hat is red intuitive hat whose role is to use the feelings to find the solution of the problems. Fourth one is black pessimistic hat and it has negative approach. It is also important hat because it helps to understand negative aspects of the thinking. On the Fifth, there is green creative hat whose role is to think innovative and expand the possibilities in unique ways and at last, there is sixth optimistic yellow hat whose role is to think for positive benefit by the logical thinking(Sicinski, N.D.). The challenge before Planet in this regard is to identify the unknown needs and desires of its customers, patients through implementing the right ideas and then take successive action for developing innovative solutions. For the innovative thinking, the six hats of mind mapping can be used by the company. Figure 1: Mind mapping Blue managerial hat Mind mapping for the Planet Innovations Mind mapping techniques help a particular company and a person to think different and innovative. This is very strong tool to identify the information which is interconnected to the innovations. By using mind mapping style in the innovation, the company can change the way of presentation of products and services among the consumers. The team of the company can use the mind map as a source of information and use the map for the further ideas and solutions. The features of the mind mapping can impact the way of thinking and innovation of a company. The acceptance of mind mapping not only influences one person but also focus on whole organization level. Brain Storming Brain storming is a kind of opportunity for the flow of different ideas and thoughts without any barriers for the innovation and creative thinking. The benefit of brain storming is that it encouraged peoples to add the new ideas and thoughts for the innovation in something. The basic work of brain storming is conveying the new ideas and concepts to other peoples. It includes techniques such as graphics, notes and diagrams for capturing the creative ideas and innovative concepts. Six hats and co-relation of each hat with the innovation Mind mapping for Planet innovation has been given for the analysis of the innovation of new products. From the figure, there are five hats in the organization that plays different roles within the business. First hat is blue managerial hat. This focuses in some questions such as what problems are coming with the innovation of new products, how company can sustain its competitive advantage by the innovation, what are the ways to sustain the innovations in the product, how to identify the needs of customers etc. this hat helps the company to identify the exact problem. Second hat is the white hat which helps the company to know that what the knowledge it already has to about the product and what are the requirements of innovations the product is needed. White hat focuses on some questions related to innovation by meeting customers expectations. Third hat is red hat which helps the company to assume some condition with feelings and guts. It focuses on the questions such as based on the feeling, what process company can adopt for meeting the expectations of the customers, and intuitively, will the adopted solution be the right solution for the growth of the company etc. Fourth hat is black hat which enables the company to think on the danger and drawbacks of adopted process for the innovation. It includes some questions such as what will be the drawbacks from new innovations, how many ways are there to fail of new product, and what are the risks associated with the new innovations etc. further, fifth hat is yellow hat shown in the diagram. The yellow hat enables to think the company about the ways and approaches for the new innovations. It includes the questions such as what can be the best process for innovating new products, how can the process work logically, and what will be the positive outcome from the customers by new innovations etc. Now, the last one hat is green hat which allows the company to think on another way for the innovation. It always takes a sec ond side of thinking such as could innovation can be done from another way, what alternatives are there with the choose ways for the innovations of new products (the thinking business, 2016). The six thinking hats of mind mapping is the best tool which improve the efficiency and effectiveness of the thinking method of the company. By using the mind mapping method, Planet innovation will be able to identify the needs of the customers. Along with this, company will also be able to identify the best possible ways to bring innovation in the products so that it would meet the requirements of the customers. The six thinking hats will help the company in problem solving, overcome from challenges, finding out the solution, getting the answers and opportunities to get competitive advantage (businessanalystlearnings, 2016). Fishbone techniques Fishbone techniques refer to the analysis of existing process for determining the available opportunities for the improvement in the business. The technique can help the organization to generate objectives for the work and allow developing an action plan to achieve those objectives. The objectives of fishbone technique are to set the goals and rank the ideas which are most important to achieve those goals. After that the technique moves to work on the key ideas for creating innovation. Ideation: Generate ideas Innovation process consists of the creation and identification of new ideas. The success of idea generation depends upon the best opportunity which is identified. When the company generates ideas, it makes choices about creative problem solving process (Insead, 2008). There is an idea generation model which describes the cycle of idea generation used by the company for the growth of the business. By this model, designer of the company generates the ideas, refines the ideas, research and represent the ideas. Figure 2: Idea generation model (Source: Herring, Jones Bailey, 2009) The model consists of three dimensions i.e. refine, research and represent. All three dimensions encompasses by the category inspiration. Designers search for the inspiration by focusing on refine, research and represent the ideas. The process of idea generation starts with the research. In the research part, Planet innovation research on the ideas that which product needs modification and innovation. The problem in the company is that how the company will sustain its image among the customers by innovations. Research will generate the various options of diverging ideas. After doing research, company represents the ideas physically among the customers. When representations of the ideas get success, company gets starts to evaluate and refine the concept of idea. The refined concept inspires the company to do more innovations and research for the further process (Herring, Jones Bailey, 2009). This is the continuously process for the idea generation and is helpful for every innovation. Design: potential solution Design thinking refers to the methodology which is used by any company to solve the problems and challenges and to find out the proper and appropriate solution for the problem. Design thinking includes building up ideas, drawing logic, imaginations, and identifying the possibilities of the problem (Brenner Uebernickel, 2016). It offers a structural framework for the innovation in the products. In the case of Planet innovation, by adopting the design thinking in the app company is able to identify the real value of the customers. When the company starts to make product, it makes the design for the upcoming product for the customers who will use that product. Design enables the company to identify the requirements of the customers (Planetinnovation, 2016). Implement the solution Implementation of ideas and solution in the business operation is the most crucial part of the business. Implementation will be successful if there is proper idea generation for the problem (Baumgartner, N.D.). Planet innovation produced many useful products and apps for the customers. It has framework for the production so that it can identify the needs and requirement of the customers and can develop the products according to those requirements. It implements the techniques of mind mapping and framework of idea generating. By the proper use of the model of mind mapping, company gets able to know that what type of products the company should develop, and hat are the needs of customers. Along with this, mind mapping framework allows the company to identify the risks associated with the new development and innovations. By implementation of the process of research, represent and refine, the company is able to find out the new ways and ideas for the future innovations so that it can mai ntain its position in the market by satisfying its customers (Kraus, Barton, N.D.). Conclusion The report provides a critical analysis and examination of business challenge faced by the Planet innovation Pty Ltd of meeting customer expectations through continuous innovation. It describes various methods that can be used for evaluating and implementing the idea generated for developing the possible solutions for the problem in context. The company is currently emphasizing on becoming more customer focused through designing more innovative solutions to expand its market share. Problem faced by the company has been defined most appropriately through the integration of creative-problem solving approach. The problem is arising of innovation challenge for developing new strategies in order to design new app that can become an integral part of Australias innovation system. The report has been mainly focused report on exploring and discussing creative thinking strategies for developing the most effective solution for Planet to sustain innovation in its workplace. Company finds new way s with the alternative solutions so that product will not fail in the market. By the above discussion of mind mapping framework, idea generation model, designing and implanting the ideas, it has been analyzed that the company has to continuously drive its innovation efforts so that it incorporates emerging technologies in designing of such useful products for its customers. Recommendation There are some recommendations that company can use for innovation in its product: Company should design effective mind mapping framework to overcome the innovation challenges. Company can use proper fishbone technique to analyze the available opportunities. Company can use new strategies for exploring creative thinking. Idea generation model should be followed before the producing any new product. For continuously driving new innovation efforts, company should incorporate new technologies of designs. References Barton, D. N., Kraus, W.A., (N.D.). Implementing new technology. Retrieved on 15th September 2016 from https://hbr.org/1985/11/implementing-new-technologyBaumgartner, J. (N.D.). The Creative Idea Implementation Plan. Retrieved on 15th September 2016 from https://www.creativejeffrey.com/creative/ciip.phpBrenner, W., Uebernickel, f., (2016). Design Thinking for Innovation: Research and Practice. Germany: SpringerBusinessanalystlearnings, (2016). Mind mapping. Retrieved on 15th September 2016 from https://businessanalystlearnings.com/ba-techniques/2016/1/31/mind-mappingCreative education, (2016). Creative problem solving. Retrieved on 15th September 2016 from https://www.creativeeducationfoundation.org/creative-problem-solving/Financial review, (2016). 50 Most Innovative Companies 2015. Retrieved on 15th September 2016 from https://www.afr.com/leadership/brw-lists/most-innovative-companies/50-most-innovative-companies-2015-20160303-gn9ea7Herring, S.R., Jones, B. R., Bailey, B.P., (20 09). Idea Generation Techniques among Creative Professionals. 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